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The Keyword Density Analysis Tool counts text found in the on-page body text, as well as text used within and heading tags. If there are more data available, the SEO keyword density tool displays a Show/Hide link at the bottom of the column, enabling the additional data to be shown. In both tables produced by the keyword density analysis tool, the top 10 words and phrases in each column are shown. In the keyword density tool’s second table, a subset of the first, the keyword research tool provides keyword density data specifically on non-linked text on a page (which is important because link text is interpreted by search engines as a description of the linked page, making the non-linked keyword text distinction an important facet of the page’s value in search). The first table of the keyword density analysis shows the most often-used keywords found in all text used on the page, broken down by descending lists of one-word, two-word, and three-word phrases, with a usage frequency count for each word or phrase. The SEO keyword density tool displays this data followed by two tables containing keyword density usage.